We set goals before each campaign and report what was delivered, what changed and what we learned.
Art for Life will use a proportionate framework suited to each campaign rather than a single headline number for every kind of work.
Track the number and range of artists, makers, performers, workshop participants and opportunities created, using transparent definitions.
Measure attendance and digital engagement with methods that distinguish people reached from actual participants and avoid double counting where possible.
Record confirmed financial and in-kind support, partner roles and the outputs each contribution enabled.
Record exhibitions, commissions, mentoring, training and access opportunities made available to artists and cultural workers.
For health or other specialist issues, outcome claims are defined and verified with qualified delivery partners.
When funds are raised, publish the authorised beneficiary, gross amount, fees, costs, transfers and timing as permitted and agreed.
Campaign objectives, confirmed partners, activities delivered, participation measures, financial information where relevant, outcomes verified by delivery partners, and lessons for the next edition.
We will not invent statistics, imply unconfirmed endorsements, promise health outcomes, or combine charitable funds with production revenue without transparent agreements.
Purpose, scope, dates, venues, partners and planned outcomes.
What took place, what changed from the plan and why.
Results with definitions, sources, period and relevant limitations.
What should be continued, changed or stopped in future editions.
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